3 Key Trends for the Prepared Fruit market in 2021
26 January 2021
Identifying the underlying root causes of consumer behaviours and market performance is fundamental to what we do in the Category & Insights team at PrepWorld. Here are 3 key trends that drove prepared fruit market performance in 2020 that we believe will continue into 2021.
In-home continues to be the key location for prepared fruit consumption for 84% of consumers with breakfast, lunch and snacking the main meal occasions. Fruit types such as pomegranate seeds and coconut also play a role in scratch cooking.
Larger pack formats have been most resilient to the Covid-19 impact with large and extra large pots accounting for 42% of sales in the last year.
Platters at +38.1% sales growth YoY along with seasonal bowls are fundamental to this strong performance.
Solo fruit pots dominate market performance with a 57.4% share of sales in the last year driven by consumer cost motivations with solo typically 19% cheaper than either mixed or value added pots. Growth has been led by pomegranate seeds and watermelon.