Prepared fruit can still cut it
28 April 2023
Our Senior Category, NPD and Marketing Manager, Andrew Crawford recently spoke with the Fresh Produce Journal to discuss the prepared fruit market.
The prepared fruit category continues to face challenges linked to food inflation and the cost-of-living crisis. However, we've found growth in two key areas: the food-to-go offer and in-home/event-led snacking.
Using our fresh cut, fresh thinking insight and innovation, we have provided convenient, cost-effective ranging and product solutions, resulting in a significant increase in our market share.
"Key to future category growth is identifying avenues to attract new consumers and play into a broader set of meal occasions" says Andrew.
Find the full article from the the FPJ here: https://desktop.fpj.co.uk/2023...
