Putting our Fresh Thinking in motion!

Our innovation team just completed a food safari (or should we say a trek...) through London's finest food destinations, covering over 20,000 steps in pursuit of the latest fresh produce trends.

From the historic halls of Harrods and Fortnum & Mason to the buzz of Borough Market, we've been exploring how fruit innovation comes to life across the capital. Our journey took us through 14 premium locations and our team discovered approaches that add value and a growing focus on functional benefits. From vitamin-enriched to probiotic-powered, options that are transforming the fresh produce landscape.

These food safaris aren't just walks through London, they're part of our commitment to bringing you perfectly prepared, yet innovative, fruit packs that anticipate tomorrow's trends.